Treatment Sheet

Lyric breakdown

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Audience profile

This is Emily, she is 18 years old, and she she goes to college where she studies photography, art, music and media. Emily likes to shop at Topshop, MissSelfridge, ASOS and also likes to shop at vintage shops, where she finds the clothes to dress quite indie and quirky. Other bands that she like to listen to are The XX, Foals, The Maccabees, Arcade Fire, Bombay Bicycle Club, The Strokes, Best Coast, Yeasayer, Bob Dylan, The Drums, Friendly Fires, The Vaccines and Arctic Monkeys. She enjoys socialising with friends and horse riding with her pony, Sparkle. She takes inspiration from people such as Peaches Geldof, Fearne Cotton, Alexa Chung and Kate Moss. She also enjoys going to the cinema and gigs, and she learns songs on her guitar in her spare time. Emily says she likes Warpaint because of their chilled out, relaxed songs and she likes their style. She also likes the fact that they are an all girl band and they aren't 'girly'.

Digipak Analysis

The digipak I have chosen is Oasis's, Stop the Clock album which is also there greatest hits. On the front cover of the digipak there are four images, the first image is at the top left and it is an image of the bands name, in the case Oasis, this image is of the bands logo, which is there name in a white font and a black background. This is helping the audience identify the digipaks content. Another image on the font cover is a wooden wardrobe, inside are toys and clothing such as Elvis figures, snow white and the seven dwarves ornaments, an Elvis jacket and other vintage objects. The designer was Sir Peter Blake, who also designed the Beatles cover for Sgt. Pepper and the Lonely Hearts Club Band. The third image on the front cover is of a door with a blue background, painted on it is CD 1 inside the digipak painted twice. The last image is of a wooden table with objects on top of it and beneath it. These objects are a similar style to the ones inside the wardrobe, which are old, worn out toys which are from the 1940's till 1960's. All of these images and objects create an age to the album, making the album feel and look like it’s not from this time, probably the reason the band named the album "stop the clocks".inside, the digipak has four spaces, the first is a small book featuring images of the band in different years, song titles and the lyrics to the songs and a small history about the band. the second and third place in the digipak is the two main CD's featuring all the songs, on CD1 it is an old fashioned roulette wheel with a red ring around the outside. CD 2 is the same to CD 1, but has a blue ring around it. the fourth place is a DVD about the band and is titled "Big Brother". the CD has a image of the front cover but at a different angle.

Question Ideas + Our Ideas (Shadows - Warpaint)

Some questions we could ask for the VoxPops;

-What images come into your head when you hear this song?
-What would you expect to see in this video?
-What wouldn't you expect to see in this video?
-What would you expect from this genre of music?
-What costumes would you expect to see?
-How would you expect the females/males to act in this video?
-What videos have you seen recently which you have enjoyed?


Some ideas which we have had for the music video is of a person walking along a dimly lit street with their shadow on the walk, and then the person disappears and only their shadow is left.
Another idea is to walk around a busy city at night, with the main protagonist acting drunk and tired, and use shots such as trombone shots.

9 Screen Analysis

In the video farewell to the fairground the first important shot that we are shown is a long shot of a car driving down a empty icy road. This shot is important as it is something which in similar form is shown throughout the video. We see then see another long shot of another clip of a deserted town which another one of these similar shots we see throughout. When the singing starts we are shown a medium close up of the singer as he starts singing. During this we also see that he is walking along, this is then followed by a medium shot of the singer still walking along but in this shot we can see the background which looks deserted and cold. When we are shown this shot we also hear the lyrics "it's a dream that's growing cold" which his surroundings emphasize on. Whilst he is walking we see a long shot on the singer still walking along but passing the car which we had seen previous. During the beginning of this video we see that theses are the only two objects and people in the town. After the car has past we hear the lyrics 'goodbye to this dead town' where the previous shot shows how dead the town is. A medium shot of a stage which is set up is shown throughout this video along with many close up and medium close ups of the band members. Which is something usually shown in videos of bands but yet has nothing to do with the video. Between these shots we are shown a range of different shots of a man exercising. We are also shown many shots of the room which looks empty apart from exercise equipment and the one man. This is another indication that the town is dead and no one is really around. Towards the middle of the video we hear the repeated words 'keep on running, keep on running there's no place like home' where we first see a medium shot of the singer walking along. As he keeps repeating this we then see a medium close up shot of his face as he starts to run along a deserted road. This could show that he is running to get home as he says '
"there's no place like home". As we see him running along we see many different shots of previous places we have already seen throughout the video. Such as the man who is exercising, the band playing on stage and previous shots we have been shown of the deserted town. One shot that we see is a medium close up of two children standing and jumping on cars showing they have no respect for there town and we also see that no one is around to stop them as the town is deserted. At the end of the video the singer is still shown walking along the deserted town alone which doesn't allow us to know where he was going or if he got home.

9 Frame Analysis

The first shot that we are shown in the video is medium close up of a girl which stays at the same shot but fades to black and then back onto the shot of the girl. In this shot the background is very dark which illuminates her hair and face allowing her to be the full focus at this point. After this shot when we start to hear more of the music we see a range of shots of the band Yuck which range from medium long shots, medium close up and close up shots all of the band on stage and their instruments. During this we are also shown shots of shops and road signs which are moving along with the camera showing someone is going somewhere. We then see a medium long shot of a van which is moving shortly followed by medium close up shots of the band members in the van and a shot of the lead singer singing. Whilst the band are driving along we see a medium long on a girl holding a sign saying somewhere. From the way she is standing and holding out her hand this gives us the impression she is a hitchhiker but we see the van just drive past. After the van has drove past this girl we see another in a medium close up shot that is holding up a sign saying anywhere who again gives us the impression she is a hitchhiker but we see the van again drive past. We then see another girl from a medium close up shot but that has been shot from behind her which allows us to see the van drive past. From this shot we can also see that the girl is naked but again is holding up a sign. A medium shot is shown of the van carrying on driving but we are then shown back to the previous medium shot of the girl as we see the van reversing back toward her. A medium close up is shown of her opening the van door followed by a medium shot of inside the van where both the girl and band members and sitting showing she is the only hitchhiker they have picked up. A range of different shots are then used to show the band playing on stage and singing inside of the van. We then see a lot of close up shots of the girl one which we see is of her neck and we see that she is wearing a dog type collar and on the tag we can see it says Yuck which is the name of the band. During these shots of the girl we are also seen many shots of the band again playing on stage so that we can still see they are there. These shots continue until towards the end of the video where we see a medium shot of someone holding a sign saying get away, which is also the name of the song. The camera is the tilted upwards were we see the girls face and the van driving away as the song finishes.

Digipak Analysis

This album advert is for the album Kingdom of Rust by Doves. The only thing included in this advert is large text which covers the whole of the advert and some smaller text towards the bottom which is quite small font. Although there is just text included in this advert the larger text has images included within it. Within the larger font we can see that the text is made up of images of rust which goes with the album name Kingdom of Rust. As the background is black this helps the text to stand out as well as it being quite bold. Although this is the main focus in the advert the smaller text does also stand out as the text is in white. This text needs to stand out on the advert as it is a key piece of information about the album. As there are no images in this advert this allows us to focus on the most important thing which is the album information, obviously being something which the band want to advertise mostly

Digipak Analysis

The album advert i have chosen to analyse is Goldfrapp - Headfirst. The main colours used in this advert are yellow, pink, white and purple, which contribute to the dreamy image that the clouds create. Superimposition is used of the face of Goldfrapp layered on top of the clouds, which also creates a dream like image. The colour scheme and editing used creates a visual image of her music, and gives us the idea that it is fantasy like, which is the same as her videos, and her song, 'Rocket', and it also gives us the idea that her music is bright and happy, along with the colour scheme and image. The text used for the album name is very simple which makes us focus more on the image than the information, and the bold text which says 'Goldfrapp' which is used stands out so that the audience immediately recognise the artist.

Shot count task

Warpaint - Undertow

The video is 4:26, and there are 146 shots.

The most frequent shot used is a medium shot, and the editing of this video is quite fast paced, especially towards the end where the song builds up.

Personal Skills Audit

Digital Technology used;

-Garage Band - To create soundtrack

-IMovie - To edit & use special effects

-Photoshop - Create logo

-Macs - To edit, get sound & do research

Development: I will use final cut more during the A2 project and i will use the software more in depth

Research and Planning;

-Storyboard

-Pitch

-Call sheet

-Audience Research

-Timeline

-History research

-Opening sequence Analysis

-Mind maps

Handing it in on time gave us more time to create our video and the tasks and planning made it easier

For our A2 project i will do more research and plan well to make it easier

Conventions of real media texts;

-Se7en

-Texas chainsaw massacre

-Use of stalker theme

Watching these films and other horrors contributed to the inspiration towards our video

For our A2 project i will analyse more texts to get more inspiration

Creativity;

Ideas for our portfolio were unique as during our research we didn't find many similar films, and our opening sequence was more suggestive of conventions rather than showing them, next year for A2 i will try to use more conventions but will use conventions from other genres as well.